Marketing lead at Cumulus9, a derivatives risk platform. I built the LinkedIn presence from scratch and translated dense margin and clearing concepts into content that actually landed with a senior finance audience.
46.5k
Organic impressions, zero paid spend
+29%
Follower growth in 12 months
27.97%
Peak CTR on a single post
37
Posts across events, product & thought leadership
Selected posts
How I approached it
01
Made the technical accessible. Cumulus9's product — portfolio VaR margining, SIMM
methodology, intraday clearing — is dense. Every post started by finding the real-world consequence of
the technical detail, then leading with that.
02
Amplified events beyond the room. Conference attendance is expensive. I extended the
ROI of every event — FIA Expo, B3 Week, FOW Asia — by creating content that reached thousands of people
who weren't there.
03
Built authority through consistency. Posting regularly on regulatory updates (EMIR 3,
IRM2, Treasury Clearing reform) positioned Cumulus9 as a company that understands the market, not just
sells into it.
04
Reached the right people. 63% of the follower base is Senior, Director, CXO or VP
level — decision-makers in derivatives and risk infrastructure, exactly Cumulus9's target buyers.